Era Organics Hydrating Toner for Face - Refreshing and Balancing Anti Aging Facial Mist with Rose Water, Apple Cider Vinegar, Witch Hazel

This company wants you to believe they REALLY CARE about all the 'good' ingredients in this 'product' - what they do NOT tell you in their online Ingredients Description is that, among other ingredients that you have to be an experienced chemist to discern, is that it contains: DENATURED ALCOHOL (which is ETHANOL) ---> YES! you read that correctly!!Following is from HEALTHLINE:Denatured alcohol is sometimes used in cosmetics and skincare products (such as toners) as a drying agent: It dries quickly, neutralizes oil, and gives your skin a smooth, matte feel. In small amounts, denatured alcohol is usually no problem in cosmetics unless it’s mixed with methanol, which can seep in through the skin.However, while denatured alcohol isn’t toxic at the levels needed for cosmetics, it can cause excessive dryness and disturb the natural barrier on your skin. Some studies suggest that denatured alcohol on skin may also cause breakouts, skin irritation, and redness.A note of caution: Denatured alcohol can show up in products claiming to be “alcohol-free” through a sneaky marketing loophole. In FDA-approved parlance, “alcohol” only refers to ethanol. So once the alcohol in a product has been “denatured,” it’s no longer ethanol — and therefore, according to the strictest interpretation of FDA standards, is not alcohol.

I love skincare products. My personal philosophy has always been, if you take care of your skin, you’ll need less makeup, and your skin will look years younger. Since one of the main ingredients is apple cider vinegar, I will admit that I was afraid it would smell a bit like vinegar. However, I was pleasantly surprised that it smelled like roses instead. The scent is light and enjoyable. The application is a bit different than I’m used to, but even that was a joy rather than an inconvenience. The product is meant to be misted onto your face rather than applied with a cotton round. I find that this is a better way to tone your skin as no product is wasted. It goes directly onto your face and absorbs quickly. I’ve added this toner into my skincare regimen and have noticed glowing results. I loved it so much after just a few uses that I ordered another bottle a few days later. I would recommend this as an addition to your skincare routine or as a refresher after the gym. This product is very versatile. After gently washing my face, I mist my skin with this toner, making sure my skin is still damp, I apply moisturizer which sinks into my skin so much easier than before. I still use a separate rose water toner to remove any dirt or impurities I may have missed during the washing process. I use my Era Organics toner before moisturizing as it assists with the absorption of any product applied to my face. Large pores have never really been an issue for me, but since using Era Organics Toner I have also noticed that my skin appears smoother. Almost as if I had used a minimizing cream. I can’t say enough wonderful things about this product. FYI: I have combination skin and this product has definitely helped to normalize my skin. I would recommend this for all skin types.

I have been using this product for a few days now and have noticed that my complexion seems less even, more dry, and small white heads in areas that I don’t usually get them. I was expecting more of a hydrating toner since that is the way it was advertised. In general I am disappointed but I support the companies use of simple, organic ingredients. I was also concerned that it would smell like vinegar, but it doesn’t really at all. I would be open to trying other products from this company, this particular toner just doesn’t work for my dry skin

Yup, this smells a tiny bit like vinegar, but the smell fades so quickly that doesn't matter. This toner has been doing a great job of balancing my face. I have used it in conjunction with the tea tree oil moisturizer this brand sells too, and it has almost completely eliminated by breakouts. It's also fading my scars from previous breakouts.

Smells good and feels great on my skin. I love it! I pair it with the Era face wash and for a lotion all I need is a drop or two of rose hip oil extract and carrot seed oil extract. I haven’t had contact dermatitis on my face since I’ve used this combination.

The only reason I am giving this is 4 star is because of poor packaging. The item I received, the cap was not fully closed and the cap sprayer does not work. There was some of the product spilled inside the package. When it comes to the product, I really love this toner, it moisturizes and smoothens my skin. I Will continue to buy but they need to do better at packaging.

I normally don't write reviews, but felt like I needed to on this. I've been using this line of products for at least 3 years. I've never had a problem, until now. This was my second order of toner, my first bottle was awesome, smelled great. I just sprayed the toner from my second bottle on my face. The smell was awful, I think they left out the orange blossom and my face turned red and hot. I've washed my face again, waiting for the red to fade. I'm so disappointed, this was the only toner I've ever used that didn't dry out my skin.UPDATE..I contacted the company and they're sending me another bottle. Hopefully this one will work.

Good sized bottle, great simple ingredients. No alcohol is a plus, as my skin tends to get very dry in some patches! The witch hazel is wonderful, the scent isn't too strong, and it seems to be working well for me!