The New Art of Ideas: Unlock Your Creative Potential Paperback – 8 Nov. 2022

"Relying on creative thinking" is actually all of us! Robin takes old ideas and gives them a revolutionary spin, this book is so important to creatives like me who have to challenge ourselves daily to think that little bit different. Robin's writing style is really easy to follow and the ideas in her book can help you to build a framework for the ultimate creative approach in whatever it is that you do!

I have previously read Robin Landa's works, and her ability to demystify complex subjects never fails to impress me. "The New Art of Ideas" is no exception. The author's expertise shines through as she shares her vast knowledge and experiences in a relatable and engaging manner.Landa's writing style is clear and engaging, making it easy for readers of all backgrounds to understand and apply the concepts of this book. She is practical and provides real-world examples and exercises that stimulate creative thinking and encourage the development of worthwhile ideas. This is a valuable tool for innovators - I highly recommend it!

At its core, this book is about “how to get to great ideas.” Knowing the background of the author, Robin Landa, I knew this book would be a great resource for those in design and advertising, but after finishing the book, I would recommend this book to anyone from any industry looking for ways to generate and develop worthwhile ideas. Throughout the book, Landa breaks down her methodology of The Three Gs: Goal, Gap, and Gain—and how they can inspire ideas. Landa shares numerous examples, case studies, and methodologies to illustrate concepts. I found it fascinating reading the backstories to products and services I use everyday—from the yogurt I eat, to the tea I drink, to the apps on my phone. This book helps teach readers how to observe, encourages curiosity, dares them to ask “what if,” and helps them to develop disruptive thinking skills—all while pushing audiences to view the world through an inclusive and equitable lens.

A quick and easy read that was filled with inspiration and practical breakdowns. Excited to bring the 3 G’s into my work and into my design classroom. Landa adds personal stories and touches to provide a tone of someone already routing for you to succeed!

“I have an idea!” is a phrase I’ve sometimes exclaimed with great joy and a smirk of pride on my face. But after reading Robin Landa’s newest book, I know my ideas will only improve. I’m now aware of the Three Gs Method, the questions you need to ask, and their value in the idea-generating equation. An equation that will have you proudly smirking and exclaiming, “I have a WORTHWHILE idea!”

This book is a must read for anyone looking to improve their chance of being successful. Ms. Landa breaks down the creative process for all. Her ideas are both brilliant and simple at the same . time. You come away from each chapter and say, “but of course, why didn’t I think of that?” I would highly recommend this book to everyone.