100% PUREWater Foundation Full Coverage Hydrating Makeup, Light Dewy Finish, Moisturizing Concealer for Normal to Dry Skin - Fruit Pigment Color Cool 1.0 w/Pink Undertones for Fair Skin - 1 Fl Oz

This is my first time at an organic foundation. I’ve used MAC and MaryKay before. This is the best foundation I’ve ever used! It has a dewy look but not oily- which conceals fine lines. It makes your skin feel moist but it’s not slippery. With natural pigments it seems harder to find exact shade while choosing- and supply is limited. I started with neutral 3.0 which was a tad dark for winter - so then I ordered cool 2.0. All colors seem to adjust to your skin. I could use either color alone but I mix then for best look. It lets your natural skin shine through while giving very good coverage. My skin even seems better after use. Love it!

This product is healthy for your skin, does not dry out. Looks like I am wearing nothing at all but better! Smooths out, nice coverage and the shade has a bit of peach in it, finally a brand that understands that most skin types have this color naturally. many brands lean towards yellow or pink, only. This gives me my coverage without flattening my glow (which is what yellow tones do when mixed with peach toned skin - removes red looks pale/tired). The bottle/pump is a hot mess though, completely falling apart after 4 uses. I will still keep it and buy again, that is how good the product is.

I like that this foundation is 100% pure but does not cover completely spots in my face. Do like the smell and not sticky.

I've never found a foundation that I've really liked a lot but this one does do it for me. That's why I'm writing a review. Coverage is good and color look dark when I got it but perfect when I put it on.

This is their lightest “cool” shade Cool 1.0… It is indeed very pink, but not at all fair like the box says. Typically I don’t even wear the lightest shade of foundation either. So yeah, unless you’re this shade or darker I would avoid.

I was concerned with the shade, as it’s lighter than I was planning to order. But the next one up was reportedly very pink and I didn’t want that either. This one is perfect for my lighter tones. I have fairer skin, but not pale. My natural hair color is dark blonde.This foundation has also helped a lot with the small pimples my other store bought foundation seemed to be making worse. It’s been a little over a week, and the pimples have faded a lot. It stays on all day for me and I have no complaints. I will definitely order again.

Love the ingredients. BUT it has a matte, not dewy finish. I also found it was not creamy enough and settled in my fine lines more than other foundations.

I use this for the first time today and I am actually shocked at how good it looks. It’s kind of a Matt finish but not drying and I have dry skin. it’s definitely not illuminating but again it looks incredible. Either way it makes my skin look incredible. When I first opened it I thought it was gonna be way too dark but actually burned it out wonderfully. I would highly recommend this foundation over any “clean” brand at Sephora.