The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads Paperback – January 1, 2013

I absolutely loved this book! So far I have read it twice - once front to back and then once in the other direction.Why do I love it?I've read a lot of marketing and online marketing books and often they're full of a lot of theories and fluff with no real practical guidelines of how to actually implement the steps.In The Invisible Sale Tom firstly carefully introduces you to the world of online and inbound marketing in a totally logical and very simple manner that opens up your eyes to the reality and possibilities of internet and inbound marketing.He then covers all the necessary elements of the online marketing landscape and how they all fit together and complement one another. Essentially looking at the cogs in the online marketing machine and explaining how to assemble the machine. Once again, in such a logical and clear manner that absolutely anybody can understand - which is another huge difference between this book and a lot of others I have read.He then goes that extra step that most authors of similar books fail to take, and he explains in detail - with tips and (most importantly) the tools of how anybody can create and assemble their own inbound marketing system for their business.I really loved his logical and simplistic approach - it's almost like he's taking you by the hand and leading you through the maze of online and inbound marketing one simple step at a time.By the time you finish the book you not only understand all the different aspects of online marketing, but also how they fit together and how they compliment one another.Congratulations on a brilliantly written guide, Tom! I know I'll be reading it a few more times - every time I read it I 'get it' more and more . . .

Very good read.The author is an expert, has a great message, and is clearly practicing what he preaches. Worth every penny and more. If you are thinking of expanding your business using social media and haven't started yet - get this today. If you are already down the path, get this today but get ready to rework some of how you may be doing things to be more effective and efficient!

A step-by-step guide to create a painless prospecting system.Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and close leads. This is a great read for agency owners trying to replace their ineffective, interruptive tactics such as cold calling and email blasts with a more effective inbound marketing strategy.Tom has spent over 20 years in the advertising business and over half that time in business development. As an agency owner, he was an early adopter of social media and practices what he preaches. During this dramatic paradigm shift for new business, Tom shares what he has learned that has produced a 25% year-over-year growth rate for his agency, without cold calls, pitching and self-promotional tactics.Martin shows you how to create a high performance and efficient system that creates a positioning of expertise, attracts more qualified leads, shortens the sales process and boosts your agency’s growth. I highly recommend it.

I was moved to purchase this book after being blown away by Tom's talk at the Copyblogger Authority conference. It did not disappoint.Tom Martin rips down the communication barrier between sales and marketing teams in this easy-to-digest look at how both teams can work together to attract, measure, and close prospects in today's online landscape.I was familiar with most of the tactics Tom covers, but I'd struggled with clearly explaining these concepts to non-marketers. Tom gives you a blueprint for getting buy-in not just from your sales team, but your entire organization and clients.I highlighted more sections and took more notes in this book than I ever have on my Kindle. The Invisible Sale will serve as a resource I come back to time and time again.If you feel overwhelmed trying to map your marketing efforts against your sales process, I cannot recommend this book enough. It will all not only magically "click" after reading this, but you'll be full of ideas and have a roadmap for implementation.

“The Invisible Sale” by Tom Martin has the potential to transform your business. If you have an interest in content marketing and building a strong digital marketing presence for your business, this is the book for you. It outlines the arguments for increasing your online presence and reducing your reliance on “old-fashioned” sales and marketing. It goes on to provide just about everything you'll need to know to move forward with implementing that idea.In fact, the only negative about the book is that it is so heavy with real-world actionable suggestions you'll find yourself highlighting a large percentage of the book. It's a treat to read, but maddening at times as you want to scurry off to take action on it's suggestions. I'm already referring back to the book to implement ideas into my own online marketing.This book gets my absolute highest recommendation. It is worth much than the price. Martin has delivered an amazing value. The only regret you'll have is if your competition reads it first.

For once a book that is as much how as what...So much of this stuff is intuitive if you are observant, and I hear anecdotal evidence of the self educated buyer all the time. I am recommending that my company use this as a guidebook as we start down our own Painless Prospecting path...